Andrew Bellamy launched CreditU for Stanford, http://itunes.apple.com/app/id434327322, to reward students for getting to class on time. Rewards: cutting in line at Ikeas, coffee at Coupa, get enough tokens get a signed Toby FOOTBALL! They are on day 9, already gone through 4 iterations.
Why? really nice to get a "point," create a personal feedback loop to show reward for the effort.
Update: business model includes on-campus vendors participate
What is next? Creating points for attending/participating in community events, like athletic events and campus scavenger hunts.
Check out the Chron of Higher Ed article! chronicle.com/article/The-Slow-Motion-Mobile-Campus/127380
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